How long does Google take to index a new page?

Google typically indexes a new page anywhere from a few hours to about two weeks, depending on your site's authority, crawl budget, how well the page is linked, and its content quality. Established, well-linked sites often see indexing within a day or two; brand-new sites can take several weeks. You can speed it up by submitting the URL via IndexNow for Bing/Yandex, requesting indexing in Search Console, and linking the page from already-indexed pages.

Typical indexing timelines

Established, high-authority site, well-linked page: a few hours to 2 days.
Average site with decent linking: 2–7 days.
New site or weakly-linked page: 1–4 weeks, sometimes longer.
Blocked, thin or duplicate page: may never be indexed until fixed.

What determines the speed

Site authority and crawl frequency — Google crawls trusted sites more often.
Internal links — a page linked from frequently-crawled pages is found faster.
Content quality and uniqueness — thin/duplicate pages are deprioritised.
Technical health — fast server, clean sitemap, no crawl blocks.
Whether you proactively submitted the URL vs waited for a crawl.

How to make indexing faster

Submit the URL via IndexNow the moment you publish — Bing/Yandex crawl within minutes.
Open Search Console, inspect the URL and click Request Indexing for Google.
Add internal links from your home page or a hub to the new page.
Make sure the page is in your sitemap with an accurate lastmod date.
Verify it is actually indexed a day or two later with a site: query.

Put it into practice

Generate your IndexNow key, build the submission payload and check index status — free, in your browser.

Open the free tool

Frequently asked questions

Can I force Google to index instantly?+

No. There is no guaranteed instant-index for Google. Request Indexing and strong links speed it up, but Google decides the final timing and whether to index at all.

Why do some of my pages index in hours and others take weeks?+

Pages linked from strong, frequently-crawled pages get found and indexed fast. Orphaned, thin or low-priority pages sit in the crawl queue much longer.

Does IndexNow make Google faster?+

IndexNow speeds up Bing and Yandex directly. It does not feed Google, but getting the page crawled and linked quickly, plus Request Indexing, is the practical way to shorten Google's timeline.

How long does Google take to index a new page?